As we have already defined the site - this is your online home, your online real estate. Therefore, the creation of the site can be compared with the construction of a house. Just as a house is made of small bricks, so a site is built of small pieces of code. This is a long and laborious process that is not in a hurry, if you, of course, want to have a professional and quality site. Its creation, as well as the birth of a child, must be carefully and thoughtfully planned. Don't rely solely on the performer, after all, this is solely your site aimed at your potential customers. Both in the construction of the house and in the creation of the site, you must take the most active part. The whole process of work can be divided into several stages:
STAGE 1. Preliminary negotiations
Tasks of the stage:
To present our works to the customer;
To reveal to the customer the advantages of working with us;
Define the goals and objectives of the Customer's company on the Internet;
Get acquainted with the specifics of the company, image and advertising policy, the features of the target audience and the situation with competitors;
formulate a list of goals and objectives to be addressed by the developed site.
Customer actions:
The Customer's employee is determined to be responsible for the web-project, which:
explains to the Contractor the main goals and objectives to be solved by the developed site;
fills in the Form of the order for creation of a site (on the basis of the form of the order for creation of the site filled by you experts of web studio "Elena" will prepare for you the concrete offer on creation of a site.).
Actions of the performer (web studio "Olena"):
explains to the customer's representative the main aspects of site operation, site creation process, special terminology, etc .;
corrects filling in the order form filled in by the Customer for creation of a site.
STAGE 2. Development of a marketing task to create a site
Tasks of the stage:
research, analysis and assessment of the existing market situation;
development, adjustment and approval of the customer's marketing strategy and program on the Internet;
development, adjustment and approval of the marketing task for the creation of the site.
Customer actions:
provides information necessary in the process of marketing research;
evaluates (corrects) the marketing strategy and program proposed by the Executor, the marketing task for creating the site;
approves the final version of the marketing strategy and programs (including developed logos, corporate identity, advertising slogans, etc.);
approves the marketing task to create a site.
Actions of the performer (web studio "Olena"):
Conducting marketing research:
study of the existing situation;
analysis of the target audience and the specifics of the Internet demand for goods or services of the customer;
analysis of competitors and their policies on the Internet;
providing the Customer with a report on marketing research.
Development of the Customer's marketing strategy and program:
development of a strategy for promoting your business on the Internet;
organization of sales on the Internet;
development of logos and corporate identity;
development of a program for advertising campaigns on the Internet.
Development of a marketing task to create a site.
STAGE 3. Preparation of terms of reference and work plan
Tasks of the stage:
Compilation of terms of reference;
determining the structure of the site;
determining the functionality of the site;
formation of the concept of site design;
formation of domain name policy;
Drawing up a work plan.
Customer actions:
forms requirements to the structure, functionality, design, domain name, site management system and work plan for the creation of the site;
participates in the development of the terms of reference;
approves the terms of reference and work plan.
Actions of the performer (web studio "Olena"):
recommends the structure, functionality, design of the site and the domain name (names);
offers the Customer technical solutions to the tasks and requirements for the site;
forms the content of the technical task and makes the plan of works.
STAGE 4. Hosting and registration of domain names
Tasks of the stage:
determining the required amount of space for the hosting server;
registration of domain names;
Customer actions:
selects and approves the domain name (s);
approves the required amount of space for the hosting server;
selects the necessary mailboxes (E-mail) of the site.
Actions of the performer (web studio "Olena"):
recommends the optimal amount of space for the hosting server;
registers the domain name;
creates mailboxes (E-mail) of the site and installs them on the Customer's computers.
STEP 5. Installation and configuration of the site management system
Tasks of the stage:
Installation and configuration of the site management system.
Customer actions:
in accordance with the defined tasks and requirements for the site, selects the site management system (CMS).
Actions of the performer (web studio "Olena"):
recommends the optimal site management system (CMS);
Installs and configures the Site Management System (CMS);
A short course of training the customer's staff on how to work with the site.
STAGE 6. Development of site layout and web-programming
Tasks of the stage:
collection of necessary materials for the development of the site layout;
creating a content structure of the site;
creation of web-design of the site;
Download and configure components and modules of the site.
Customer actions:
provides the Contractor with the necessary materials for the development of the site layout (content structure of the site content);
approves the set of components and modules of the site;
approves the web-design of the site.
Actions of the performer (web studio "Olena"):
collects and processes the necessary materials for the development of the site layout (by agreement of the parties);
installs and configures components and modules of the site;
develops and establishes the content structure of the site;
develops and submits to the Customer web-design of the site;
STAGE 7. Filling sections of the site with information
Tasks of the stage:
collection, processing and optimization of the necessary materials to fill the content structure of the site and functional modules of the site;
filling sections of the site with the necessary information;
Customer actions:
Providing the necessary materials to fill the content structure of the site and functional components and modules of the site;
Actions of the performer (web studio "Olena"):
collection, processing and optimization of the necessary materials to fill the content structure of the site and functional modules of the site;
filling sections of the site with the necessary information (by agreement of the parties).
STAGE 8. Testing the site
Tasks of the stage:
site health check;
detection and correction of errors in the site.
Customer actions:
carrying out various actions and operations in the user-defined part of the site and in the Site Management System to detect errors in the site;
to record errors in the work of the site and report them to the Contractor;
approval of the report on the efficiency of the site.
Actions of the performer (web studio "Olena"):
carrying out various actions and operations in the user-defined part of the site and in the site management system to detect errors in the site;
correction of detected errors in the site;
providing the Customer with a report on the site's operability
.
STAGE 9. Transfer of the site to the customer
Tasks of the stage:
Transfer of the site to the customer and signing of the act on the rendered services (the act of delivery-acceptance).
Customer actions:
verification of the report on the provided services in accordance with the signed agreement;
verification and approval of the final estimate of the site;
payment for the Contractor's services in accordance with the invoices issued within the approved budget;
receiving access codes from the Contractor;
signing the act on provided services.
Actions of the performer (web studio "Olena"):
submission of a report on the services provided in accordance with the signed agreement;
the final calculation of the estimate of the site;
providing all access codes to the Site Management System;
signing the act on provided services
STAGE 10. Website promotion
Tasks of the stage:
Attracting the target audience of the Customer (potential and actual customers, partners, employees, etc.) to the promotional web-site, in order to perform certain actions provided by the web-site, for example: acquaintance with information, purchase, etc.
Customer actions:
the choice of individual services or package of services (tariff plan) to promote (promote) the site;
reception of the report on the promotion (promotion) of the site carried out by the Contractor on the Internet.
Actions of the performer (web studio "Olena"):
advising the Customer on possible services (service packages) to promote the site;
carrying out the ordered complex of services on site promotion (site promotion in search engines, directories, ST-catalogs, ratings, etc.)
providing the customer with a report on the promotion (advertising) of the site on the Internet.
STAGE 11. Site maintenance
Tasks of the stage:
ensuring the effective operation of the site to fulfill certain goals and objectives set by the Customer.
Customer actions:
the choice of individual services or package of services (tariff plan) for site maintenance;
reception of periodic reports on the performed services for site maintenance on the Internet;
Actions of the performer (web studio "Olena"):
Provision of ordered services:
content support of the site;
software support of the site;
site redesign;
current site promotion (site promotion);